We are thrilled to announce our award-winning maternity bra, Temptation, has added another accolade to its belt. After being shortlisted in the best maternity bra category, the Project Baby team put Temptation through its paces and weren't disappointed. Walking away with Gold!
The Temptation bra was first created in 2014 and has since had seventeen releases to keep up with consumer demand—a firm favourite among mothers looking for a beautiful maternity bra with full cup support.
Temptation has been designed with a special flexible underwire to provide support, structure, and breast separation without restricting the breast and putting pressure on the milk ducts. Ranging in size from an 30-38 band D-J cup to an 40-42 band D-H cup, with additional hook and eye fastenings, this bra has one of the most extensive size offerings in its category.
Global Sales Manager, Steph Roy believes this bra's success is due to its sexy style, practicality, and size range. "We have known how special this bra is for a long time. So, it is great seeing it perform up against some tough competition. For us being able to create beautiful maternity lingerie for all sizes is such a pleasure. We know finding the right maternity bra can be challenging, especially for those with a larger bust, and we want this to change. Temptation's sizing and non-padded cotton lining make it the perfect everyday bra for every mother."
The Temptation family is growing with the introduction of Rose this September. The Rose Temptation bra and matching brief will be available in-store and online. Watch this space!
